AI for Sales & Business Development
AI for Sales Professionals
Use AI for prospect research, call notes, and first-draft outreach while the seller owns the relationship. Available for corporate training after a proposal. This is not a published open course with a public date or price. Participants remain responsible for checking AI outputs before they are used in the organisation.
- Duration
- Confirmed in the proposal
- Delivery
- In-person · virtual · at your site
- Level
- Foundation
- Location
- Hikma Institute in Al Khobar, client site, or virtual
Prerequisites
A current sales role with access to a CRM or pipeline list.
Practical use cases
- Prospect research
- Call notes
- Follow-up drafts
- Meeting prep
Learning objectives
- Research an account from public sources
- Turn a call into a CRM note
- Personalise outreach without inventing facts
Who it is for
Account executives and sales coordinators working live opportunities.
Modules
- Research discipline
- CRM notes
- Outreach quality
- What not to automate
Practical exercises
- Build a one-page account brief
- Rewrite a generic email
- Log a call without hallucinated next steps
Tools covered
Named for current capabilities. No vendor partnership is claimed.
- ChatGPT
- Claude
- HubSpot
- Microsoft Copilot
- Excel
Final assignment
Submit research, a CRM note, and one outreach draft for a live or anonymised account.
Learning outcomes
- An account brief
- A CRM-ready call note
- A reviewed outreach draft
Certificate and assessment
Hikma issues a certificate of completion for training it delivers. Where an independent professional credential is named, the awarding body issues it after its own eligibility rules and examination. An external exam fee is not included unless the enrolment confirmation says so. Assessment is against the session objectives.
Hikma certificate of completion. It is not an external software-vendor or professional-body credential.
Booking and price
Available for corporate training: request a proposal. This page does not publish a price or date.
Related programs
From the Knowledge Centre
/programs/ai-for-sales-professionals