AI for Marketing
AI for Marketing Automation
Design journeys, suppression rules, and handovers. Customer-facing sends stay approved. Available for corporate training after a proposal. This is not a published open course with a public date or price. Participants remain responsible for checking AI outputs before they are used in the organisation.
- Duration
- Confirmed in the proposal
- Delivery
- In-person · virtual · at your site
- Level
- Advanced
- Location
- Hikma Institute in Al Khobar, client site, or virtual
Prerequisites
Access to an email or automation tool the employer already uses.
Practical use cases
- Journey maps
- Suppression rules
- Lead scoring notes
- Handover to sales
Learning objectives
- Map a three-step journey
- Write a suppression rule
- Define a sales-ready lead with required fields
Who it is for
Marketing-operations staff who run email journeys and lead handovers.
Modules
- Journey design
- Consent and suppression
- Scoring language
- Sales handover
Practical exercises
- Stop a journey that emails unsubscribes
- Rewrite a score that only rewards opens
- Write the sales-ready definition
Tools covered
Named for current capabilities. No vendor partnership is claimed.
- HubSpot
- Power Automate
- ChatGPT
- Claude
- Microsoft Copilot
Final assignment
Specify one journey with suppression, approval, and the sales-ready definition.
Learning outcomes
- A journey map
- A suppression rule
- A handover definition
Certificate and assessment
Hikma issues a certificate of completion for training it delivers. Where an independent professional credential is named, the awarding body issues it after its own eligibility rules and examination. An external exam fee is not included unless the enrolment confirmation says so. Assessment is against the session objectives.
Hikma certificate of completion. It is not an external software-vendor or professional-body credential.
Booking and price
Available for corporate training: request a proposal. This page does not publish a price or date.
Related programs
From the Knowledge Centre
/programs/ai-for-marketing-automation