AI for Marketing

AI for Marketing Professionals

Use AI for research, briefs, and first drafts while brand, claims, and approvals stay with the team. Available for corporate training after a proposal. This is not a published open course with a public date or price. Participants remain responsible for checking AI outputs before they are used in the organisation.

Duration: Confirmed in the proposal
Delivery: In-person · virtual · at your site
Level: Foundation
Location: Hikma Institute in Al Khobar, client site, or virtual

Prerequisites

A current marketing or communications role.

Practical use cases

Audience notes
Creative briefs
Content drafts
Campaign checklists

Learning objectives

Write a brief a designer can use
Draft copy that a legal reviewer can check
Keep claims within approved language

Who it is for

Marketers who plan campaigns, briefs, and content calendars for Saudi audiences.

Modules

Brief quality
Saudi audience context
Claims
Approvals

Practical exercises

Turn a messy request into a brief
Remove an unapproved claim
Localise a generic global draft

Tools covered

Named for current capabilities. No vendor partnership is claimed.

ChatGPT
Claude
Gemini
Microsoft Copilot

Final assignment

Submit a campaign brief and one reviewed content draft with the approval path named.

Learning outcomes

A campaign brief
A reviewed copy draft
A claims checklist

Certificate and assessment

Hikma issues a certificate of completion for training it delivers. Where an independent professional credential is named, the awarding body issues it after its own eligibility rules and examination. An external exam fee is not included unless the enrolment confirmation says so. Assessment is against the session objectives.

Hikma certificate of completion. It is not an external software-vendor or professional-body credential.

Booking and price

Available for corporate training: request a proposal. This page does not publish a price or date.

Available for Corporate Training: Request a Proposal Ask about availability