AI for Marketing
AI for Marketing Analytics
Turn exports into questions, segment notes, and decision memos a channel owner can act on. Available for corporate training after a proposal. This is not a published open course with a public date or price. Participants remain responsible for checking AI outputs before they are used in the organisation.
- Duration
- Confirmed in the proposal
- Delivery
- In-person · virtual · at your site
- Level
- Advanced
- Location
- Hikma Institute in Al Khobar, client site, or virtual
Prerequisites
Comfort with Excel or Power BI exports.
Practical use cases
- Channel commentary
- Segment notes
- Conversion questions
- Decision memos
Learning objectives
- Comment a channel export
- Propose a segment to test
- Write a memo that names the next action
Who it is for
Analysts and marketing managers who read channel and conversion data.
Modules
- Data questions
- Segmentation
- Conversion hygiene
- Decision writing
Practical exercises
- Explain a conversion drop from a table
- Reject a vanity insight
- Write the next test
Tools covered
Named for current capabilities. No vendor partnership is claimed.
- Excel
- Power BI
- ChatGPT
- Claude
- Microsoft Copilot
Final assignment
Submit an analytics memo from a real or anonymised export with the next test named.
Learning outcomes
- A commented workbook
- A segment hypothesis
- A one-page memo
Certificate and assessment
Hikma issues a certificate of completion for training it delivers. Where an independent professional credential is named, the awarding body issues it after its own eligibility rules and examination. An external exam fee is not included unless the enrolment confirmation says so. Assessment is against the session objectives.
Hikma certificate of completion. It is not an external software-vendor or professional-body credential.
Booking and price
Available for corporate training: request a proposal. This page does not publish a price or date.
Related programs
From the Knowledge Centre
/programs/ai-for-marketing-analytics